{"id":22157,"date":"2021-11-26T11:49:24","date_gmt":"2021-11-26T11:49:24","guid":{"rendered":"https:\/\/old.sebcreativos.es\/?p=22157"},"modified":"2021-12-08T16:05:43","modified_gmt":"2021-12-08T16:05:43","slug":"sales-funnel","status":"publish","type":"post","link":"https:\/\/old.sebcreativos.es\/en\/sales-funnel\/","title":{"rendered":"Sales funnel: how to get leads and convert them into real customers."},"content":{"rendered":"<p>Si quieres conseguir <strong>leads<\/strong> y lograr su <strong>conversi\u00f3n<\/strong> en clientes reales, los <a href=\"https:\/\/old.sebcreativos.es\/embudo-de-ventas\/\"><strong>embudos de ventas<\/strong><\/a>, embudo de conversi\u00f3n o <a href=\"https:\/\/old.sebcreativos.es\/embudo-de-ventas\/\"><strong><em>funnels<\/em><\/strong><\/a> son la mejor herramienta que puedes implementar en tu empresa.<\/p>\n<p>If you want to get <strong>leads<\/strong> and <strong>convert<\/strong> them into real customers, <a href=\"https:\/\/old.sebcreativos.es\/embudo-de-ventas\/\"><strong>sales funnels<\/strong><\/a>, conversion funnels or <a href=\"https:\/\/old.sebcreativos.es\/embudo-de-ventas\/\"><strong>funnels<\/strong> <\/a>are the best tool you can implement in your company.<\/p>\n<h2>What is a sales funnel?<\/h2>\n<p>We probably have a specific objective that we want to achieve. The <strong><a href=\"https:\/\/old.sebcreativos.es\/embudo-de-ventas\/\">conversion funnel<\/a><\/strong> seeks to <strong>take the user through a series of steps until they reach our goal<\/strong>. Normally the final goal is to buy a product or service, but to get there the customer goes through a process. Let&#8217;s see how we can <strong>optimize each of these phases<\/strong> to <strong>convert our potential customers into real customers.<\/strong><\/p>\n<p>This is achieved by having a <strong>framework<\/strong> or work scheme that allows us to have a <strong>global vision<\/strong> (big picture) of the<strong> sales process<\/strong> of our web visitors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21478 size-full\" src=\"https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION.png\" alt=\"Embudos de ventas\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION.png 1920w, https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION-300x169.png 300w, https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION-1024x576.png 1024w, https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION-768x432.png 768w, https:\/\/old.sebcreativos.es\/wp-content\/uploads\/ADQUISICION-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Utility of the funnel: why use a sales funnel?<\/h2>\n<p>A visitor who enters our website is a <strong>business opportunity<\/strong>. Every day we receive users on <strong>our website<\/strong>, therefore, every day business opportunities (or information) come in that need to be organized.<\/p>\n<ul>\n<li><strong>Improve your users experience<\/strong>. Reduce the phases that the lead (potential customer) has to go through to become a real customer. This will make them more satisfied and the process will be faster.<\/li>\n<li>Detect users<strong> who are really interested in your product<\/strong> or service to offer them personalized offers and discounts.<\/li>\n<li><strong>Optimize your investment<\/strong> in the communication tools you use <strong>(Content Marketing, Public Relations, Email Marketing&#8230;).<\/strong><\/li>\n<li><strong>Get to know your customers better<\/strong>. Adapt to their needs and improve your relationship with them in order to retain loyal customers.<\/li>\n<li>Detect at <strong>what stage users abandon the funnel<\/strong>. For example, most users abandon the landing page when they are asked to fill out a form.<\/li>\n<li>Based on the above, <strong>detect your mistakes<\/strong> and where you can improve.<\/li>\n<li><strong>Concentrate your efforts<\/strong> on those stages that are most important (that generate the most leads).<\/li>\n<li><strong>Calculate the ROI<\/strong> of your campaign.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Steps to create your funnel<\/h2>\n<p>La clave del <strong>embudo de conversi\u00f3n<\/strong> es que <strong>empujes a tus clientes<\/strong> interesados o leads a la siguiente fase, <strong>hasta llegar al final del proceso.<\/strong> Para ello, tienes que conocer las <strong>herramientas adecuadas<\/strong> que debes usar en cada una de las etapas.<\/p>\n<p>The key to the <strong>conversion funnel<\/strong> is to <strong>push your interested<\/strong> customers or leads to the next stage, <strong>until you reach the end of the process<\/strong>. To do this, you need to know the <strong>right tools<\/strong> to use at each stage.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>1. Acquisition<\/h3>\n<p>First of all, we are going to implement our <strong>online marketing strategy<\/strong> to attract as many visitors as possible to our website (mass marketing).<\/p>\n<p><strong>Useful tools:<\/strong><\/p>\n<ul>\n<li><strong>Google Ads.<\/strong><\/li>\n<li><strong>Social Ads (<a href=\"https:\/\/old.sebcreativos.es\/como-crear-anuncios-en-facebook-ads-paso-a-paso\/\">Facebook Ads<\/a> e <a href=\"https:\/\/old.sebcreativos.es\/en\/how-to-create-an-instagram-ad-step-by-step\/\">Instagram Ads<\/a>).<\/strong><\/li>\n<li><strong>Landing pages.<\/strong><\/li>\n<li><strong>SEO.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. Interest or activation<\/h3>\n<p>As a result of the previous section, we will have awakened the interest of the users, generating confidence in them, so that they will move on to the next phase.<\/p>\n<p><strong>Useful tools:<\/strong><\/p>\n<ul>\n<li><strong>P\u00edxel de Facebook.<\/strong><\/li>\n<li><strong>Mail Marketing.<\/strong><\/li>\n<li><strong>Google Analytics.<\/strong><\/li>\n<li><strong>Contenidos &#8211; Inbound (v\u00eddeos, podcasts\u2026).<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>3. Decision<\/strong><\/h3>\n<p>The objective of this stage is to convert users into registrations or leads, trying to get them to spend as much time as possible on our site.<\/p>\n<p><strong>Useful tools:<\/strong><\/p>\n<ul>\n<li><strong>CRMs System.<\/strong><\/li>\n<li><strong>Automated email campaigns.<\/strong><\/li>\n<li><strong>Content such as frequently asked questions, videos, reviews, etc.\u2026<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>4. For sale<\/strong><\/h3>\n<p>That is, conversion. <strong>Potential customers<\/strong> become real customers.<\/p>\n<p><strong>Useful tools: <\/strong><\/p>\n<ul>\n<li><strong>Remarketing actions.<\/strong><\/li>\n<li><strong>Follow-up with emails or calls.<\/strong><\/li>\n<li><strong>Abandoned cart tracking.<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>5. Reference<\/strong><\/h3>\n<p>Finally, with this after-sales phase, we ensure that users are satisfied so that they repeat the purchase and recommend us.<\/p>\n<p><strong>Useful tools:<\/strong><\/p>\n<ul>\n<li><strong>Online after-sales surveys.<\/strong><\/li>\n<li><strong>Personalized offers and discounts.<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>What to do before creating a sales funnel<\/h2>\n<p>Surely you want to <strong>create the conversion funnel for your business<\/strong>, but first I advise you to analyze a number of aspects.<\/p>\n<p>&nbsp;<\/p>\n<h3>Who is your audience and what is your current sales process like?<\/h3>\n<p>Analyze <strong>how your current customers behave<\/strong> (which pages generate the most traffic on your website, how long they spend on your site, when they abandon your page&#8230;). Recommended tool:<a href=\"https:\/\/old.sebcreativos.es\/como-usar-google-analytics\/\"> Google Analytics.<\/a><\/p>\n<p>In other words, think <strong>about how your current sales funnel is structured<\/strong>, what the sales process looks like from the time you engage customers in the acquisition process until conversion occurs.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>What strategy will you use to generate leads?<\/h3>\n<p>Take a look at<strong> your marketing plan<\/strong>, <strong>what strategies you have implemented and which ones work best for you<\/strong>. Increase your efforts in the latter and <strong>include them in your sales funnel.<\/strong><\/p>\n<p>Possible platforms to <strong>create funnels<\/strong>:<strong> Google Ads, Facebook and Instagram Ads, YouTube Ads, Twitter Ads, LinkedIn Ads&#8230;<\/strong><\/p>\n<p>Recommended strategies:<strong> SEO and inbound content<\/strong>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>Essential for the success of the sales funnel: the landing page<\/h3>\n<p>The<strong> landing page<\/strong> is the one that is specially <strong>designed to convert your visitors into leads<\/strong>. In other words, the objective of the landing page is to capture as many interested customers as possible, not to close sales. Important: don&#8217;t forget to<strong> include a powerful <em>call-to-action<\/em>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Keep your leads flowing with Mail Marketing<\/h3>\n<p>Create campaigns from time to time with<strong> relevant content<\/strong> to remind them that you are there. You can <strong>include offers<\/strong> in the email that will push them to convert. Most importantly, keep in mind that they are at a stage where they are hesitant to make a purchase decision.<\/p>\n<p>&nbsp;<\/p>\n<h3>Create an outline of the sales process<\/h3>\n<p><strong>Design the conversion funnel<\/strong>, the stages you want customers to go through. Here is an example:<\/p>\n<p>Customer not contacted &gt; Interested customer (lead) &gt; Customer contacted &gt; Proposal &gt; Negotiation &gt; Sale closed<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><\/h2>\n<h2>Create your sales funnel in Google Analytics in 3 easy steps<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Step 1<\/strong><\/p>\n<p>Assuming you already have an active <strong>Google Analytics<\/strong> account, go to &#8220;<strong>Administrator<\/strong>&#8221; &#8211; &#8220;<strong>Goals<\/strong>&#8221; &#8211; &#8220;<strong>Create new goal<\/strong>&#8220;. After that, Google will give you a number of default options, although you can also choose the goal you want to achieve yourself. If you don&#8217;t have a Google Analytics account yet and you want to learn how to use this tool, I recommend you to read this post on How to use Google <strong><a style=\"font-size: 1rem;\" href=\"https:\/\/old.sebcreativos.es\/como-usar-google-analytics\/\">Analytics<\/a><span style=\"font-size: 1rem;\"> t<\/span><span style=\"font-size: 1rem;\">o analyze your results<\/span><\/strong><\/p>\n<p><strong>Step 2<\/strong><\/p>\n<p>After filling in the description of the objective, you will see a section that says &#8220;<strong>Conversion funnel<\/strong>&#8220;. Select &#8220;yes&#8221;.<\/p>\n<p>Define the order you want users to follow until they reach your Target URL. The sales funnel is now created.<\/p>\n<p><strong>Paso 3<\/strong><\/p>\n<p>Analyze if your goals are being met. From the main Google Analytics dashboard, follow the steps below:<\/p>\n<p><strong>&#8220;Conversions&#8221; &#8211; &#8220;Goals&#8221; &#8211; &#8220;Conversion funnel chart&#8221;.<\/strong><\/p>\n<p><strong>If you have come this far<\/strong>, I recommend that you use other tools that allow you to <strong>optimize your sales funnel<\/strong>. For example, a software to analyze the <strong>stages of the funnel<\/strong>. \u00a0You can choose between these options: <strong><a href=\"https:\/\/www.hubspot.es\/\">HubSpot<\/a><\/strong>, <a href=\"https:\/\/www.clickfunnels.com\/\"><strong>ClickFunnels<\/strong><\/a>, or <a href=\"https:\/\/www.activecampaign.com\/es\/\"><strong>Active Campaign<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;22157&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Valora este post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Sales funnel: how to get leads and convert them into real customers.&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Valora este post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si quieres conseguir leads y lograr su conversi\u00f3n en clientes reales, los embudos de ventas, embudo de conversi\u00f3n o funnels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[426],"tags":[],"class_list":["post-22157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-funnels"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/posts\/22157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/comments?post=22157"}],"version-history":[{"count":0,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/posts\/22157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/media\/21670"}],"wp:attachment":[{"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/media?parent=22157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/categories?post=22157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.sebcreativos.es\/en\/wp-json\/wp\/v2\/tags?post=22157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}